Project
Brand identity, website
Industry
Technology
Studio
Re
Till payments came to Re for a website uplift, it no longer represented their ambition as they had grown from a spunky startup to a much more sophisticated and leading platform. Through a series of interviews and internal workshops, we were able to identify the real challenge that lay behind the brief of addressing the Till Payments website: The team had a brand that wasn’t fit for purpose throughout the entire experience – from comms and marketing to product.
The result was a disconnected brand experience as customers transitioned from pre-sale to post-sale users. The project turned into a transformational end-to-end brand refresh that embedded a robust digital design system into the business and facilitated a much more connected ecosystem across teams. Our work touches everything from their terminal UI, customer portal, marketing website, digital comms, OOH, packaging, and tradeshows. Our work ultimately built a digital experience that lives up to the brand promise.
— Romy Briers, Head of Brand & CX